Channah Hanberg, new media specialist, CRISTA Broadcasting
Bayside, CA (April 26, 2012)—Crista Broadcasting has entailed the services of StreamGuys, Inc. and Onseeker to deliver an enhanced streaming media experience to online radio listeners.
Crista Broadcasting will enhance the listener experience and support advertising campaigns across three FM stations (KCMS-FM Seattle, WA; KWPZ-FM Bellingham, WA; KFMK-FM Austin, TX), one AM station (KCIS-AM Seattle) and its internet HD Radio station Pure Music Radio using StreamGuys' streaming architecture. The updated streaming platform, launched in late March, delivers HE-AAC audio quality and Onseeker's mobile apps to iOS and Android devices.
Channah Hanberg, new media specialist at Crista Broadcasting, notes scheduled push notifications as one enhancement, allowing mobile listeners to receive bible verses at their convenience. This feature eliminates the process of distributing more than 500,000 bible verses to listeners per month via text message.
"We have a large community of listeners, and the mobile apps allow us to go deeper than the music, which is important as a Christian broadcaster,” said Hanberg. “Our listeners can hear us live, interact with us closely through station events, and receive bible verses in any part of the world at the time of their choosing."
"We're giving audio a facelift and bringing something unique to make mobile streaming more engaging," said Roy Gonzalez, COO, Onseeker. "Meanwhile, we enable more audience interaction and new revenue-generating features for broadcasters through rotating banner ads with high-quality graphics. It all makes for an engaging mobile radio broadcast experience."