Bayside, CA (July 21, 2015)—StreamGuys is providing all content delivery network (CDN) and live streaming services for programming on Dark Matter Digital Network, including dynamic ad insertion.
Dark Matter Digital Network is a burgeoning online radio network focused on science, paranormal and related topical radio shows. The appointment of StreamGuys as the network’s exclusive CDN and streaming partner coincides with paranormal radio legend Art Bell’s return to broadcasting. Bell’s new Midnight in the Desert program premieres this week, airing weeknights on Dark Matter Digital Network at 12 midnight ET.
A recommendation from TuneIn, the stream aggregator that will carry Midnight in the Desert via its mobile app, brought StreamGuys into the picture. StreamGuys established a cloud-based streaming architecture that can scale up or down to accommodate audience sizes from show to show, along with redundant mp3 and AAC+ streams to accommodate most media players.
Keith Rowland, owner of Dark Matter Digital Network and a longtime webmaster and engineer for Art Bell, also signed on for StreamGuys’ dynamic ad insertion service.
The monetization angle is especially important for Dark Matter Digital Network as a growing streaming network. While 22 over-the-air radio stations in North America have signed on to pick up Midnight in the Desert from a relay stream, Rowland emphasizes that his operation is primarily an internet streaming network—a vision that he sees quickly gaining momentum.
“Increasingly, broadcasters who leave the corporate market recognize independent internet streaming as the next logical step,” said Rowland. “We can control everything we do, and streaming is a more exacting technology when it comes to financials. We understand our demographics, we know our audience numbers and we can monetize everything easily compared to the surveys and averages of terrestrial radio. StreamGuys is helping us achieve our monetization goals.”