Sweet Relief This Saturday

On Saturday, October 15, hundreds of live music events will take place in arenas, theaters, clubs and bars to support the Sweet Relief Musicians Fund.
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New York, NY (October 13, 2011)—On Saturday, October 15, hundreds of live music events will take place in arenas, theaters, clubs and bars to support the Sweet Relief Musicians Fund.

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Established in 1994, Sweet Relief has raised and distributed millions of dollars to pay for medical costs, housing, food and other vital expenses of ill, disabled and elder musicians, singers, composers and arrangers. According to the charity, last year, it had one of the most outstanding effectiveness ratios of any entertainment charity, with 91 cents of every dollar going directly to assist musicians in need.

Lead sponsors for "Live Music Night" include ReverbNation, IM Radio, Billboard Touring Conference & Awards, New Music Tipsheet, Heil Sound and the team behind Record Store Day. Partner support also came from ticketing companies TicketMaster, Ticketfly, TicketBiscuit, TicketWeb and Ticket Alternative.

The idea for this annual event came from the Sweet Relief executive team of Rob Max and Bill Bennett. "We were trying to find a way to put a focus on live music performance and create a charitable event that anyone could attend," Max explains. "The greatest source of income for musicians comes from playing live. We wanted to recognize that important partnership of artist, venue, promoter and ticketing company."

A wide variety of shows--rock, pop, country, jazz, indie, blues, hip-hop and others (priced from $5 to $50) are scheduled. Bennett adds, "Often, charity concerts and shows are beyond the reach of most music fans. We created 'Live Music Night--Night of Sweet Relief' to be all-inclusive."

Some of the noted artists who will be performing at participating venues include Styx, Peter Frampton, The Hold Steady, Yngwie Malmsteen, Fountains of Wayne, Leslie West and many others. Full venue listings can be viewed at www.livemusicnight.org.

Sweet Relief
www.sweetrelief.org