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Sweetwater Scored in 2017 - ProSoundNetwork.com
Sweetwater had a strong 2017, tallying sizable figures both in terms of sales and adding employees

Fort Wayne, IN (January 16, 2018)—Sweetwater had a strong 2017, tallying sizable figures both in terms of sales and adding employees. The MI/pro audio online retailer saw its highest total sales ever as it reached $619 million, up 22% over 2016. At the same time, Sweetwater increased its workforce 14% to 1,255 employees.

A considerable amount of the company’s sales came from the holiday season—December 2017 sales were $71 million, up 22% from December 2016, and both Black Friday and Cyber Monday were reportedly the company’s biggest ever. Sweetwater’s annual total sales increases have ranged from 17.5% to 28% every year since 2010.

In all, Sweetwater had more than 360,000 brand-new, first-time customers last year, and its employees, primarily the sales force, handled more than 4.3 million phone calls.

Sweetwater founder and president Chuck Surack.

Sweetwater founder and president Chuck Surack.

Sweetwater’s biggest outreach every year its annual GearFest, a yearly open house/trade show that attracted more than 14,000 participant from 45 different states in 2017, up 20% over 2016.

In line with its various growing stats, the retailer purchased 55 acres of land adjacent to its Ft. Wayne, IN campus for a total of 166 acres; opened its fourth warehouse, 43,500 square feet in size; and plans to start a number of new building projects in mid-2018.

Sweetwater founder and president Chuck Surack concluded, “2017 was an exciting year of growth throughout our company. I am so grateful to our customers, vendor partners and especially our amazing employees for their friendship and loyalty. I am looking forward to a wonderful 2018.”

Sweetwater Sound • Sweetwater.com