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Sweetwater Protects Web Content

Sweetwater Sound, the MI and pro audio retailer, has taken action against piracy of its proprietary web content, citing copyright infringement by Chicago Music Exchange.

Fort Wayne, IN (March 26, 2014)—Sweetwater Sound, the MI and pro audio retailer, has taken action against piracy of its proprietary web content, citing copyright infringement by Chicago Music Exchange.

Sweetwater informed Chicago Music Exchange of copyright infringement and the misuse of its proprietary web content. In return, Sweetwater has received a letter of apology from Chicago Music Exchange president David Kalt. The document reportedly includes assurances that all misused content has been removed from its website and that no Sweetwater content will be misappropriated in the future.

Sweetwater’s V.P. of E-Commerce Mike Clem noted, “Other MI websites have been lifting our content for years, and typically they remove such content from their websites quickly after we bring it to their attention. It’s typically caused by an employee taking a shortcut. Owners, who often aren’t even aware of it, take immediate corrective measures. In this instance, we thought the misuse of our content was much more widespread, so we felt the need to take a more aggressive approach to solving the problem.”

Sweetwater founder and president Chuck Surack said, “We regret having to take action, but we believe that the integrity of the MI business is at stake. We are acting not only on our own behalf, but in the interest of all online retailers who invest in the creation of unique content. For years, many companies have been copying the innovative, pioneering stuff we’ve created on the web. While ‘imitation is the sincerest form of flattery,’ lifting and copying our content verbatim is entirely different. Like any creative artist would, we need to protect our work and the extraordinary efforts of our employees.”

Sweetwater Sound
www.sweetwater.com

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