Dallas, TX (August 12, 2015)—Stephen Arnold Music has scored every spot in the long-running “God Bless Louisiana” PSA campaign for New Orleans ABC affiliate WGNO-TV, which this year won a coveted 2015 Promax Gold Award.
The winning campaign, which was recognized with the 2015 Promax Gold Award for General Branding/Image Campaign Small Market at the Promax BDA Local Awards Station Summit, consisted of three :30 spots—“Music,” “Traditions” and “History”—plus two :05 IDs. The imagery of each segment shows scenes of New Orleans’ heritage and culture, set to Stephen Arnold Music’s arrangement of organ, guitar, bass and brushed drums. Recorded by Stephen Arnold in New Orleans, the score is an Southern hymn-style musical complement to each spot’s VO and visuals.
“Stephen Arnold Music’s score for ‘God Bless Louisiana’ continues to resonate strongly with our viewers,” says Jeff Funk, creative director WGNO-TV. “Their music perfectly matches the vibe, the scene, and the feeling that you experience walking through New Orleans. Stephen Arnold Music did an amazing job encapsulating all of that in one track.”
In addition to the 2015 Promax Gold, the “God Bless Louisiana” campaign has also won a 2014 Emmy for Best Promotion Campaign, a 2014 TELLY Award TV Promotional Branding and multiple ADDY Awards.
Stephen Arnold Music