Las Vegas, NV (January 9, 2015)—A new coalition comprising leading Hollywood studios, consumer electronics brands, content distributors, post production and technology companies announced the launch of the UHD (Ultra High Definition) Alliance at CES 2015.
The mission statement for the new coalition is to set the bar for next-generation video entertainment by establishing new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider color gamut and immersive 3D audio.
According to a statement, the UHD Alliance was created with the consumer in mind; it provides information on premium Ultra-HD content and devices to deliver best-in-class home entertainment. The Alliance is also focused on helping consumers benefit from a seamless, integrated and high-quality Ultra-HD ecosystem from end-to-end. Premium Ultra-HD content and devices will be clearly identified so consumers can easily recognize them in-store.
The Alliance was formed by global companies including DIRECTV, Dolby Laboratories, LG Electronics Inc., Netflix, Panasonic Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Visual Product Inc., Technicolor, The Walt Disney Studios, Twentieth Century Fox and Warner Bros. Entertainment.
“As the UHD ecosystem continues to evolve, we are strengthening our commitment to high-quality UHD content and devices,” said Hyunsuk Kim, president, visual display business at Samsung Electronics. “The Alliance will encourage the development of high-quality UHD content while distinguishing TVs that provide the most premium UHD viewing experience.”
The UHD Alliance reportedly aims to ensure that all of the links in the chain—from the production, distribution and consumption of content to the playback capability of devices—meet the identified premium quality standards, whilst embracing standards that are open and allow flexibility in the market yet give consumers confidence that they can watch the content they want on their devices. In the coming months, the group will convene to outline a technology roadmap for the rapid evolution of UHD technology, worldwide.