London, UK (December 5, 2017)—The BPI, which represents the UK’s recorded music industry, is predicting that the holiday season will add over one million vinyl albums to the year’s total, which is expected to top four million in Britain.
“Sales of vinyl have enjoyed a massive revival over the past decade—up by a remarkable 1,472 per cent since 2007,” states BPI in a recent blog post. New data from the labels suggest that vinyl will be a popular Christmas purchase, potentially leading to the highest December volume since Official Charts records began in 1994.
“Just over a quarter of vinyl purchases now typically fall in December (25.8%) and, to further underline the format’s appeal as a Christmas gift item, in just the final week before Christmas last year, an impressive 213,000 LPs were snapped up—equivalent to 1 in 15 of all the LPs sold in 2016,” the blog continues. Ed Sheeran, Liam Gallagher, Noel Gallagher, Sam Smith, Beatles, Rag’n’Bone Man, George Michael and Guardians of the Galaxy are expected to feature among the best-selling vinyl albums.
UK music retailers now dedicate more floorspace to vinyl, the BPI notes, with a spotlight on LPs in December. Supermarkets now also offer the format. The upward trend in vinyl sales is bolstered by a surge in demand for record players; last year, HMV reported that turntables were flying off the shelves at the rate of one a minute in the week before Christmas.
The record-buying demographic is broadening, according to Kantar Worldpanel. The researcher’s data for the 24 weeks ending October 22, 2017, indicates that nearly a quarter (22.9%) of British spend on vinyl was by purchasers aged 34 or below. This compares with about one-fifth (20.6%) of CD purchasing, the company notes.
The data also indicates that female fans now account for a fraction over one-quarter of vinyl purchases (25.4%). Kantar further reports that almost a quarter of those who expressed an intention to purchase a record turntable in the run up to Christmas 2017 are aged under 35 and almost half (46%) are female.