Vervent Audio Group Makes U.S. Inroads

Parent company to Focal and Naim establishes North American foothold with new acquisitions.
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2019-02-14-focal

New York, NY (February 14, 2019)—Vervent Audio Group, parent company to Focal and Naim, is aiming to establish a broader presence in North America, and to that end has now acquired Audio Plus Services and Plurison, distributors of high-end audio equipment in the United States and Canada.

With the acquisition of Audio Plus Services & Plurison, Vervent Audio Group is creating its new North American subsidiaries, Focal Naim America and Focal Naim Canada. Vervent’s aim is to raise its profile in North America and work more closely with its retailers.

By creating its own distribution entity, the group is striving to turn the North American territory into the market leader for Focal—which turns 40 this year—and Naim—which just turned 45. Daniel Jacques, founder of Audio Plus Services & Plurison, will lead both Focal Naim America and Focal Naim Canada as President, with the goal to deploy an offering focused on customer experience and high-quality service.

Vervent Audio Group was created in 2014 as the holding company for Focal and Naim Audio. Focal, a French manufacturer of audiophile loudspeakers, produces professional monitors, car audio systems, integration products and headphones. UK-based Naim Audio manufactures two-channel hi-fi components, complete streaming systems for the home, amplifiers and music servers.

Key markets for Vervent Audio Group in Europe are France, the UK and Germany. Vervent Audio Group generated almost €100 million in business in 2018, two-thirds of which was outside of the two countries of origin, France and the UK. At present, Vervent has more than 430 employees in Europe.