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View From The Top: Taking A Global VUE KEN BERGER, CEO, VUE AUDIOTECHNIK - ProSoundNetwork.com

View From The Top: Taking A Global VUE KEN BERGER, CEO, VUE AUDIOTECHNIK

Ken Berger got his start in audio at the tender age of 14, “hanging out” and doing shop work with Philadelphia-based sound companies, including Sound Specialties and Natural Sound.
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Ken Berger got his start in audio at the tender age of 14, “hanging out” and doing shop work with Philadelphia-based sound companies, including Sound Specialties and Natural Sound. “I then started the pro division of K&L Sound in Watertown, MA while in college,” he recalls, “and embarked on a ride called ‘EAW’ at the ripe age of 21.” His current passion and vocation is VUE Audiotechnik, a manufacturer of sound reproduction systems for touring, portable and installation applications. “I built the team and started VUE in 2012. Today, I am the CEO of VUE Audiotechnik.”

Ken Berger, CEO, VUE Audiotechnik Berger says that beginning with those early 70’s experiences, he’s been consistently “interested in integrating new technologies and techniques from outside the industry, and from various different segments within the pro audio industry. Historically, it was about bringing the defined coverage from the install market to the touring world, and the output capabilities from the touring world to the large-scale installation market. Today, it is about bringing high-definition and low-distortion to all the live sound markets.”

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Berger says that VUE is an amalgam of his experiences through the years and across a number of companies. “VUE’s structure is particularly interesting as I learned a lot from my days building EAW, along with working for Mackie/Ampeg/LOUD and having done consulting work for many other companies both big and small. We worked hard to make VUE’s company structure look more like a tech company than a traditional pro audio company.” By way of example, he offers the “truly international” operation of VUE, with teams working together on engineering and product development in Escondido CA, materials experts in Freemont, CA, systems engineers and industrial designers in Solingen, Germany, a software/firmware team in Hamm, Germany, and transducer and manufacturing engineering in Zhejiang, China, along with marketing and applications teams in the continents of North America, Europe and Asia. The internet facilitates corporate communication, he elaborates. “We all work together using lots of web-based tools including Dropbox, Skype and Wikis.”

VUE is “steadily growing both in the US and around the world, Berger reveals. “We continue adding Global production partners, especially in the development process, including transducers from Europe and amplifiers from both Europe and China.” One of the advantages of VUE’s infrastructure, he explains, is that the company deliberately embraces the knowledge and experience of its various teams and partners. This, he says, enables VUE “to offer products which may be difficult to bring to fruition at companies by-and-large bigger than VUE, whom try to do all or most of the work in-house.”

Being relatively new, there is a wide range of activity in all aspects of the company’s business. “The thing I love the most about VUE is we are still in the rapid growth, start-up phase, so there is so much to do in so many places, from development, to marketing and sales,” says Berger. “We have a culture built upon a ‘can do’ attitude, whether it is an idea about an under-served product segment, or about servicing our customers in ways our competition no longer want to do.”

The biggest markets to date for VUE are the HOW, theater and event segments of pro audio, where the leading products are VUE’s small- to midsized line array systems. Regarding future growth, Berger says that VUE is “focusing on bringing unique solutions to the world of installed sound; we expect to have some unique products launching over the next year that will change the market significantly.”

With its workload and rapid growth, he says that competition is “more of a nuance than a major focus. What is frustrating is that so many loudspeaker companies provide misleading or incomplete technical specifications. This is a constant source of discussion with our customers, as many need to be shown what the real performance of systems are, to fully appreciate some of the ways our products excel.” Training and education are of particular interest to VUE—areas “where the industry still needs to grow.”

For the long term, Berger emphasizes that VUE Audiotechnik will continue to build upon its global perspective: “We view the world as our market and we are expanding internationally. We are building our application and engineering support teams in Europe and now in Asia, and hope to add a Latin-American team by the end of this year.”

VUE Audiotechnik
vueaudio.com