New York, NY (February 17, 2021)—Big changes are afoot at VUE Audiotechnik, from who the loudspeaker manufacturer’s management to how you reach the company.
Michael von Keitz, who co-founded VUE Audiotechnik in 2012, recently acquired full ownership of the company. It’s not his first time dealing with live sound, as von Keitz established his first speaker company in Solingen, Germany in 1980. Since then, he has grown a fully integrated, international pro-audio portfolio with the brands vue audiotechnik, se audiotechnik and mivoc. Along with changes at the top comes a change in the company’s internet presence, as its domain name has changed to www.vue-audiotechnik.com.
“The huge potential of an absolute high-end brand such as VUE was always clear to me,” said von Keitz. “The synergy of bringing together all our resources under one organization will allow us to better meet customer needs without any compromise.”
According to von Keitz, the integration of the entire value-added chain with the group’s engineering and manufacturing resources will drive the pace of growth of the brand’s products and technologies. VUE expects this to pave the way for a quicker time to market and an early extension of the product portfolio into installed applications. Likewise, the integration of the sales and marketing departments is anticipated to lead to better communications and customer support.