Alex Schloesser and Tiffany Jin of VUE Audiotechnik China
Zhejiang, China (April 6, 2015)—VUE Audiotechnik has founded VUE Audiotechnik China. Aiming to serve mainland China, the subsidiary is located in Zhejiang in the Jiashan County. The new company will carry the entire VUE line of products and provide technical support, with project-design, commissioning services and training to be added in the near future.
"From the start, VUE Audiotechnik was conceived as a truly international-based company, with engineering and manufacturing resources in the U.S., Germany and China," says Ken Berger, CEO of VUE Audiotechnik. "Last year, we added VUE Europa GmbH, a dedicated company that serves the European Market. Owing to our goal to be a worldwide force, opening VUE China is the next logical step. We're investing to become a leader in China, the fastest growing market in the world, which will soon be the single largest consumer market."
VUE has appointed Global Market Management's Alex Schloesser as Managing Director of the new subsidiary. He will spearhead the development and staff training, until the company is fully self-reliant under its own brand manager. Global Market Management is also managing VUE's Asia Pacific business development in establishing new distribution channels and bringing in new direct business.
"I'm truly looking forward to getting VUE Audiotechnik China up and running," says Schloesser. "It's an exciting challenge to build a company from the ground up, and I am confident that this newest addition to the VUE company portfolio will achieve unlimited success in China. VUE's products, with their excellent sound quality, fidelity and value, speak for themselves; establishing an independent subsidiary will considerably ease the process of introducing them to the Chinese market."
VUE is currently staffing the office with management, sales and technical support team members; this includes the recent appointment of Tiffany Jin, as sales assistant.