Escondido, CA (January 20, 2015)—VUE Audiotechnik has named Ilona Utriainen Adamson as its marketing manager, and has promoted Jeff Taylor to vice president, Americas.
Adamson served for eight years as Adamson System Engineering’s Marketing Manager, winning a 2012 PLASA Award for Innovation for Best Live Sound Marketing Team during her tenure. She then operated a graphic design and business development company in Toronto, Canada, before joining VUE Audiotechnik.
In her new position, Adamson will oversee VUE’s marketing message across digital and traditional media, from public relations, web and on-line properties, to graphic design, advertising and corporate identity. Additionally, she’ll manage the company’s trade show presence from initial creative design through final implementation.
“Ilona brings with her a wealth of experience, creativity, and marketing skill,” said VUE CEO Ken Berger. “She is a proven winner, with a commitment to excellence, and we’re delighted that she has agreed to lead our marketing team.”
Simultaneously, VUE Audiotechnik also announced the promotion of Jeff Taylor, to vice president, Americas. Having worked as VUE’s U.S. Sales Manager for the last two years, Taylor’s background includes business development and strategic sales positions at Mackie, EAW, RCF, BIAMP Systems, and the pro audio brands of Telex Communications including Electro-Voice, Midas, and Dynacord. He also continues to keep his real-world live sound experience alive running live sound around Vancouver, WA
Jim Sides, executive vice president of VUE, remarked, “Jeff has done an amazing job building a customer base in the US; he possesses a true passion for pro audio. He balances technical savvy and business acumen with a genuine enthusiasm for sound. Jeff has earned this promotion and is the right choice to lead our American sales efforts.”