New York, NY (October 17, 2012)—Three electronics brands—the CE Division of Waves Audio, Skullcandy and Dell—and producer Jack Joseph Puig, will join together to create consumer electronics products that make use of their proprietary audio technologies.
Initial results were unveiled recently with the launch of several new Dell XPS and Inspiron laptops, all of which include the Waves MaxxAudio suite. Select systems, like the sleek Inspiron 14Z Ultrabook, also include Skullcandy-branded speakers.
“Now more than ever, people use their laptop or desktop as their primary entertainment center or communication device, and we are making the investment to ensure they get the best audio experience available,” said Brian Pitstick, executive director of Consumer Product Marketing at Dell. “Whether it’s listening to your favorite music playlist, watching a movie, or calling friends and family over VoIP, it sounds better with Dell.”
Waves has previously worked with Dell on select products. With the decision to deliver an enhanced audio experience on Dell laptops and desktops targeted towards consumers and professionals alike, Puig, working with Waves and Dell, then invited Skullcandy to join forces.
Tomer Elbaz, executive vice president, Waves Audio Consumer Electronics Division, stated, “Waves is proud to bring professional audio expertise to this partnership. Our DSP and design are used by every professional producer and engineer in all areas of entertainment audio. Waves Consumer Audio provides the infrastructure and tools that enable each member to do what they do best and, in the end, refine and redefine peoples’ perceptions of consumer electronics sound. Waves brings a precise representation of The Professional Studio sound to the consumer’s listening experience.”