Nashville, TN (March 8, 2012)—Gibson Guitar has appointed Bob Weissburg as global executive VP to work “closely with all divisions to develop and execute growth strategies for the future,” the company announced.
Wiessburg’s emphasis will be on CE, but he will also be involved in the company’s musical instruments and pro audio businesses, a spokesman added.
Weissburg left D&M Holdings last year, having served as president of sales and marketing for the Americas. He oversaw Denon, Marantz, Boston Acoustics, McIntosh and D&M Professional products. Before joining D&M, he held executive positions at Sony, including president of the consumer sales group and SVP of strategic planning for sales.
As part of Gibson’s diversification into CE, the company at CES announced plans to enter a strategic partnership with Onkyo in which it will acquire a majority of Onkyo USA and become the second largest shareholder of Onkyo Corp. in Japan. Under the deal, Onkyo would also invest in Gibson. The deal has been closed, a spokesman said.
Besides musical instruments and pro audio brands, Gibson also owns Cerwin-Vega! home audio, which was purchased last December as part of the acquisition of Stanton Group, which owned the KRK Systems, Cerwin-Vega! and Stanton DJ brands. With the acquisition, Gibson created a pro audio division.
“My main mission is to help grow the electronics business within the Gibson portfolio,” Bob Weissburg, Gibson Guitar’s newly appointed global executive VP, told TWICE.
The former D&M executive, on the job for less than a week, was referring specifically to the company’s pro and consumer audio businesses, which combined account for a minority of Gibson Guitar’s volume. The majority of the company’s volume is in musical instruments.
Weissburg, who reports directly to Gibson chairman/CEO Henry Juszkiewicz, said he will be “working closely with all groups,” including the musical instruments group, but not to run their day-to-day operations. “I’ll be there to support them and help direct their efforts.”
In the newly created position, Weissburg said he will be “working across all the different divisions to take advantage of the resources the company has available” to help grow the pro audio, CE and musical instruments brands.
Weissburg will also “work directly with Onkyo USA’s president and the Onkyo team” to “expand and grow the [Onkyo] business,” the CE industry veteran said.
Gibson has “a great opportunity to build the legacy brands from the recent acquisition [of Stanton Group],” Weissburg added. Stanton’s businesses included Cerwin Vega! home and pro audio speakers, KRK Systems pro-audio speakers and studio-control solutions, and Stanton DJ, which markets professional DJ equipment. The acquisition added the only two CE brands to the Gibson stable: Cerwin-Vega! and Stanton DJ.
To further expand the home and pro audio businesses, Weissburg said “all things are under consideration.” The company “will not be limited to what exists today,” and there “could be new products or new brands,” he said.
When asked if Gibson will extend its musical instruments brands into consumer electronics, he would say only that “a number of different options can be considered” and that “nothing is definitive.”