Burlington, MA (June 18, 2015)—Boston public broadcaster WGBH has integrated its creative teams across the Avid Everywhere platforms. In addition to its locally produced content, WGBH is the single largest producer of television, web and mobile content nationally for PBS, acclaimed for its award-winning series Frontline, Nova, and American Experience, among many others.
“To distinguish ourselves in a very challenging marketplace, we needed to create an interconnected multimedia company in order to leverage all of our content in a better way,” said Tim Mangini, senior director of production technology at WGBH. “With Avid, we can achieve that in one highly integrated ecosystem. The main benefits of our new workflow are that it enables us to be much more efficient. We’ll enhance our ability to share content with the click of a mouse and we’ll increase productivity by refining many of our processes.”
WGBH has connected all its edit suites and mixing rooms—including 45 Avid Media Composer suites and five Avid Pro Tools 5.1 surround sound mixing rooms—with the Avid Storage Suite’s Avid ISIS|7500 shared storage system. This gives every media creator access to the same material—whether they’re part of the post-production team, the web unit, the editorial group or the local news team—without having to put anything on a drive or FTP. The new workflow will also become the backbone of a more streamlined process for local news production.
The next phase of the rollout will see WGBH implement the Avid Media Suite’s Interplay|Production asset management system, enabling creative teams to use metadata to find and leverage content. In the final stage, WGBH plans to roll out Avid MediaCentral|UX, the cloud-based web front end to the MediaCentral Platform, and the Avid Artist Suite’s Media Composer|Cloud for remote collaboration.