London, U.K. (August 1, 2015)—Acoustic consultancy White Mark Ltd handled the design of two new rooms, including one of the first Dolby Atmos certified mix rooms for commercials and trailers, at Factory in London. The new studios were added in response to a significant increase in business at the award winning sound design and audio facility.
“White Mark was instrumental in designing our existing studios, which have proved to be a great success,” says Ben Firth, Factory’s head of technical support and sound engineer. Established in 1997, the Soho-based Factory Family Group offers audio and visual production services to the film, television, radio, advertising and music industries.
This is the fourth time the consultancy has undertaken work for Factory. “We have always been very happy with the service White Mark provides, and their knowledge of designing world class studios is invaluable,” says Firth.
David Bell, managing director of White Mark, says, “This project involved significant building work because we were knocking through into an adjoining building. However, we were able to keep disturbance to a minimum and Factory continued operating throughout. The new studios look and sound amazing and we are thrilled that, once again, we have played a part in Factory’s ongoing success.”
Firth continues, “We have already won numerous awards for commercials mixed in 5.1 surround, so the fact that we can now offer mixes in Dolby Atmos, takes surround mixing at Factory to the next level. As well as offering expanded services to our existing clients, both of our new rooms will allow us to focus more on short films, feature films, trailers and television projects that are increasingly embracing Dolby technology.”
In recent months, Factory has undertaken sound design projects for a variety of international clients including Honda, whose The Other Side commercial won a Grand Prize Award for Sound Design at the New York Advertising Festival and was honored as Advertisement of the Year by The British Arrows.
White Mark Ltd