Q: What is your new position, and what does it entail?
A: My new position is VP of Sales and Marketing for Listen Technologies. In my former role as VP of Marketing, I always worked closely with the sales team, now I get the chance to work directly with them. These roles are always closely aligned in any organization, with the goal being to understand our customer’s needs and deliver an exceptional product that meets those needs.
Q: How has your background prepared you for your new role?
A: I have a deep background in both sales and marketing. Although most of my recent experience is on the marketing side, in any management position, you can’t have an understanding of one without the other. Our company works through dealers and distributors, so my background in Channel Marketing comes is very useful.
Q: What new marketing initiatives are we likely to see from the company?
A: If I told you, I’d have to lock you away until we launch them! Marketing our products is easy, because of the technology leaps we have made over the past few years. Our new generation of assistive listening receivers are half the weight and size of our competitors and deliver 20 dB less noise and hiss. Our integrated lanyard with neck loop and DSP driver give an exceptional experience for users with t-coil hearing aids—I could go on and on. We’ve got a fun campaign coming up for those. We are also going to highlight our new infrared products, as the performance on those exceeded our expectation, especially at the price point. We are constantly innovating technology, which makes the marketing side fun. Another initiative is to ramp up marketing with our channel partners and strengthen those relationships.
Q: What are your short-and long-term goals?
A: One big goal dear to me is to make hearing accessibility ubiquitously available. Accessibility is a universal right under the ADA, but it isn’t fairly applied. Physical accessibility like wheelchair ramps are required for a building to be opened, remodeled or occupied. Why isn’t the same accessibility required for assistive listening? I will continue to work hard to change the way accessibility is granted. Hearing loss is the third most-common physical condition after arthritis and heart disease. Our ability to change the experience for people with hearing loss exists; we just need to have assistive listening devices in venues, and then get people to ask for them! Short term, I just want to sell and market the most amazing assistive listening products to benefit those who need them.
Q: What is the greatest challenge that you face?
A: My biggest challenge on a daily basis continues to be the fact that people are uninformed about the mandatory compliance aspect of assistive listening. I would love for people just to do the right thing, to put technology in that allows people who have difficulty hearing to have a better experience. However, it is ultimately required by law and getting that word out is always a challenge.