Frankfurt, Germany (March 27, 2012)—EAW has introduced its next-generation Avalon by EAW line of dance club loudspeaker systems.
The line was co-designed by dance club designer/owner John Lyons, creator of the Avalon Hollywood club, and features an industrial design that turns the loudspeaker inside-out, mounting the exposed mid/high horn in front of the grille. And the concave grille – sculpted in clean, straight lines – expresses the bilateral symmetry that unifies the design.
The products released include the Club.two and Club.three. Each is a three-way system using a horn-loaded, coaxial mid/high compression driver. The Club.two includes four 12-inch LF cone transducers mounted in a vertically and horizontally symmetrical pattern and axially aligned with the mid/high section. The Club.three uses a single 15-inch LF cone mounted in a triaxial configuration behind the mid/high section. EAW says that the symmetry allows for the application of slight mid/high delay to produce an apparent unified origin, as if output across the entire frequency range were originating from a single point.
The products are available in a range of color and finish options. While base-level products can be ordered in traditional, textured black paint, customers must specify the powder-coated grilles in Siren Red, Medallion Gold, Starlight Sparkle Silver or Machine Grey. The horns and a surrounding trim piece may color match the grille or may be Piano Black. Beyond that, customers can upgrade to a high-grade, automotive finish for the enclosures, choosing from Piano Black or Polar White.
In an unusual move, Lyons and EAW will require a design proposal to be submitted and approved before an order can be placed. “The point is to ensure the every installation is an absolute gem,” Lyons said. “If you think you’re ready to step up to this level, talk to EAW. But know up-front that if you’re going to use Avalon by EAW, you’re going to do it right.”
All design proposals will undergo review by EAW’s Application Support Group (ASG). Proposals can be submitted as anonymous venues, ensuring confidentiality to the club design community. Each proposal will receive a registration number to track the project as it proceeds. As necessary, ASG will recommend revisions to the design proposal. After approval, customers can select their colors and place their orders, including the project registration number. EAW will check the order against the registered proposal to ensure that all necessary equipment is included. Once the installation is complete, ASG will inspect the installation and assist with the commissioning process.
“When the system is installed and commissioned,” EAW President Jeff Rocha said, “we’ll present the club with a plaque, stating that it is Avalon Certified. It’s the closest thing pro audio has to a velvet rope. It may sound hokey, but that club – the club of Avalon Certified venues – will be as exclusive as, well, as an Avalon Certified club.”
LOUD Technologies Inc.