Hal Leonard, METAlliance Collaborate

Hal Leonard Books and the METAlliance group are collaborating on a series of educational tools for a wide range of sound engineers and music producers.
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Pictured (L-R) are METAlliance founders Ed Cherney, Elliot Scheiner, Al Schmitt, and managing member Jim Pace.

Photo by David Goggin.

Montclair, NJ (April 29, 2015)—Hal Leonard Books and the METAlliance group are collaborating on a series of educational tools for a wide range of sound engineers and music producers.

The Music Engineering and Technology Alliance (METAlliance) was founded by award-winning audio engineers and producers Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Elliot Scheiner, Al Schmitt and the late Phil Ramone. Next month, Hal Leonard will begin publishing the knowledge amassed by these A-list producers and engineers in on-line A/V courses as well as traditional print pro-audio products. The online courses will be branded under METAlliance Academy and available at Groove3.com. Books and other digital versions of the product will be released in fourth quarter 2015.

The first six releases cover drum recording concepts and techniques, and each is hosted by one of the six METAlliance members, presented in a casual style that feels like the student is getting a guided tour through the way that each engineer records drums.

The drum recording videos will be followed by more titles on subjects including Recording Acoustic Guitar, Recording Electric Guitar, Recording Piano, Recording Vocals, Working with Artists, Mixing in the Box, and The State of the Recording Industry.

"We are proud to be working with this elite group of audio professionals," said John Cerullo, group publisher, Hal Leonard Performing Arts Publishing Group. "With the METAlliance Academy product line, we are making a very personal, almost one-on-one, immersive experience available to every aspiring and working music engineer and producer out there."

Hal Leonard
www.halleonardbooks.com