New York, NY (November 4, 2020)—Virtual Crowd, a collaboration between Fireplay, PRG, and Clair Global, is a scalable multimedia technology that facilitates interaction between presenters/performers and viewers in both online and hybrid experiences. It is primarily intended for use in concerts and other major events.
Virtual Crowd allows performers or speakers to see and interact with their audience on large video screens. Meanwhile, viewers experience a live, interactive performance with professional production value and can interact directly with the performer. The aesthetics are customizable in order to suit the presentation, whether a concert, business meeting, esports event or something else.
Clair Global’s Virtual Live Audience proprietary platform is at the heart of Virtual Crowd, reportedly providing minimal latency, simplified logging in, a Moderation Mode ensures that moderators have full control of who participates in the event, and Interview Mode, which allows the client or production team to choose one or two guests and interact with them directly.
“The fact that our team was able to come together to develop a technology tailored to experiencing live events during these unfamiliar times is exciting,” said Matt Clair, chief information officer at Clair Global. “Clair’s pivot towards packaged data services allowed us to utilize our experience in production audio/IT and be back at the table working alongside PRG and Fireplay in a new way. The prospect of getting our road crew – and the entire live events industry – back to work with the deployment of each and every Virtual Crowd system is the biggest win from our vantage point.”
“PRG is excited to collaborate with two well-respected companies in entertainment to bring to market a vital missing piece of live shows,” said Randy Hutson, CEO of PRG’s Music Group. “This solution, while creating jobs for our crews, will create an environment of live enhancement to support an artist’s interaction with their audiences. Further, with PRG’s unsurpassed inventory of technology, clients can easily activate Virtual Crowd on any scale, anywhere around the world.”
Nick Whitehouse, CEO of Fireplay, noted, “Nothing will ever replace the experience of an in-person live show, but I believe Virtual Crowd is a fantastic way for artists, live events, concerts and streams to re-engage their audiences who are getting tired of watching virtual events. I am really proud of the team here at Fireplay and excited that the two biggest and most respected companies in the industry have partnered with us to support our vision with their equipment, tech, and most importantly, creating jobs to put crew back to work.”
Virtual Crowd • www.virtualcrowd.live