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Shure Launches MV7 Hybrid XLR/USB Podcast Mic

While the SM7B remains Shure’s flagship for pro podcasting, VO and broadcast use, the new MV7 aims to entice content creators.

Shure's new MV7 microphone is aimed at podcasters, streamers and other content creators.
Shure’s new MV7 microphone is aimed at podcasters, streamers and other content creators. Dan Medhurst

Chicago, IL (October 26, 2020)—Shure has launched its new MV7 Podcast Mic. As the Company’s first hybrid XLR/USB microphone, the MV7 is aimed at content creators who are involved in podcasting, VO and more. As an entry-level microphone, the MV7 is designed to a simplified user experience, while providing audio quality commensurate with pro users’ expectations.

An integrated touch panel optimizes control for quick adjustments, allowing users to adjust the gain, headphone volume, monitor mix, and mute/unmute, with an option to lock customized settings. Also onboard the mic is Auto Level Mode, which sets gains in real time, so the output levels stay consistent. This enables creators to focus on the content, and not on their mic technique. Auto Level Mode also acts as a virtual audio engineer and adjusts audio levels on the fly, giving audiences a more consistent listening experience.

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The mic works in conjunction with the new, free Shure MOTIV App for desktop, which offers a variety of preset modes. Users can select a tone (Dark, Natural, or Bright), depending on if they want a deep “radio” voice, or a crisp and clean sound. These settings are available in Auto Level Mode and can be selected in the MOTIV app. Similarly, users may select their mic distance from the MV7 (Near or Far), depending on how they are positioned. The Shure MV7 is also certified by VoIP solution, TeamSpeak.

The mic offers an XLR output for use with interfaces, mixers and professional audio equipment, but also supports a USB-A and USB-C output for Mac and PC. When mobility and on-the-go recordings are needed, the MV7 works with select Android devices. A Lightning cable is available separately for use with iPhones and iPads.

The Shure MV7 Podcast Microphone comes in two colors (black, silver) and is available for $249 USD.

Shure • www.shure.com

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