Bayside, CA (December 2, 2013)—StreamGuys has launched its HTML5 player, aimed at helping broadcasters and streaming services retain and increase audiences with a multiplatform approach.
StreamGuys’ new interactive player supports all popular mobile devices in alignment with the HTML5 markup language, often the streaming platform of choice among broadcasters, publishers and advertisers who favor its multi-device support. StreamGuys differentiates its HTML5 player by providing integrated metadata support, which synchronizes live audio streams with relevant data of interest to consumers.
“There is no HTML5 standard for extracting the song title and artist name from a media stream and displaying it within a web page, which creates integration headaches for service providers and a less satisfying consumer experience,” said Dean Mitchell, lead developer, StreamGuys. “StreamGuys solves this problem by integrating a robust, server-side metadata parser with a flexible HTML5 media player. Broadcasters can now offer their audience a feature-rich, revenue-supported media player that has a consistent user experience across all devices.”
The launch also comes at a time when broadcasters and streaming services are exploring ad insertion technologies for multiscreen advertising. StreamGuys supports live ad insertion within its new player, using advertising technologies to trigger pre-rolls, mid-rolls and post-rolls. Similar to its metadata application, the HTML5 player automatically coordinates player content with the ad server to trigger the right advertisements for the right audiences at the right times.
Mitchell adds that StreamGuys will extend its HTML5 player functionality to other multimedia streaming services in future versions.