ADAM Audio CEO Christian Hellinger has described the studio monitor manufacturer’s acquisition by the Focusrite Group as a “perfect fit” in a conversation with PSNEurope.
It was revealed yesterday (July 16) that the Berlin-based company had become the Focusrite Group’s first acquisition since going public in 2014.
Focusrite founder and chairman, Phil Dudderidge, said of the deal: “I am delighted that we have an important new addition to our family of brands. For the Focusrite Group, the creation and recording of music is everything. With a vision to create the most holistic creative experience for recording professionals and musicians alike, choosing the right high-precision studio monitor brand is key. Together with ADAM Audio we can achieve so much more, removing the technical barriers that frustrate artists seeking to record and reveal their true sound.”
Tim Carroll, CEO of the Focusrite Group, added: “ADAM Audio is undeniably a leader in the field of electroacoustics. The A7Xs and S3s have become standards in recording spaces across the globe. Even so, I know the team have no interest in resting on their laurels. We need to ensure they receive all the support they require to continue raising the sonic bar. That our two companies are so aligned from a cultural perspective reassures me that, as we increasingly work together, great things will happen. With so much expertise between us in acoustics, sound reproduction, DSP, and control, the opportunities are abundant to refine recording and production workflows together.”
Here, ADAM Audio CEO Hellinger elaborates on what the deal means for the company and why the Focusrite Group makes for such an ideal partner in the next phase of its evolution…
How did the acquisition come about?
In recent years, several companies have expressed an interest in purchasing ADAM Audio from the previous owner, CWM. However, it was extremely important to the managing board of CWM that when ADAM Audio was sold, the new owner would fit in well with ADAM Audio. And this has been the case with Focusrite: a perfect fit.
How will day to day business be affected by the acquisition?
It doesn’t really change much at first, except that ADAM Audio has a new owner. We will remain a German company based in Berlin and will continue to operate independently. Gradually we will sit down together and see where we, Focusrite and ADAM Audio, can achieve more together for our customers.
So ADAM Audio will continue to operate entirely independently?
Yes, that’s the case.
Will any staff be affected by this deal?
There will be no job cuts in Berlin. All ADAM Audio sites and production in Berlin will be retained.
What does this acquisition mean for the future of Adam Audio?
We have a new owner who, like us, has the pro audio gene in its DNA. And just like us, Focusrite’s goal is to provide great products for music makers through constant innovation. In this respect, ADAM Audio will benefit from a variety of synergies in the future.
What makes Focusrite the right fit for Adam Audio?
In addition to what I have already mentioned, it is certainly an advantage that our product portfolios do not overlap at all, but we serve the same markets. So it’s a perfect complement. But what should not be underestimated is that in the many discussions before the official sale it became clear that we have the same thinking, the same culture and mindset. Focusrite has been in the pro audio sector for 30 years and ADAM Audio for 20 years, so there is a common wealth of experience in the industry, which is very beneficial for both sides. And we pursue common interests when it comes to the development of new products – because the customer is always the focus here.