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AC-ET appoints Dave Ball to newly-created audio sales executive role

Ball's main focus will be on developing business for the Dynamic Audio Device (D.A.D.) professional audio brand

A.C. Entertainment Technologies Ltd. (AC-ET) has appointed industry veteran Dave Ball to the newly-created position of audio sales executive, effective immediately.

Joining AC-ET’s specialist audio division, Ball’s main focus will be on developing business for the Dynamic Audio Device (D.A.D.) professional audio brand, which is exclusively distributed in the UK by AC-ET and in the ROI by its sister company, AC-ET Ireland.

The D.A.D. portfolio includes products ranging from entry-level to high-end point-source loudspeakers varying in price, as well as a variety of complementary amplifiers and processors.

Operating out of AC-ET’s Northern sales office in Leeds, Ball will spend most of his time on the road visiting clients and carrying out product demonstrations. He will also represent AC-ET’s other key audio lines, as well as services such as Tourflex Cabling custom cable assembly.

Ball has worked in the professional audio industry for nearly 25 years. Previously he has held technical sales and business development roles for speaker brands and pro audio distributors including RCF, POLAR Audio, LMC and KV2 Audio, as well as running his own PA rental business for 12 years.

Passionate about audio, he is also a gigging musician in his spare time, so he has great technical knowledge and first-hand experience using the technologies and brands he is representing.

Ball commented: “I’ve known AC-ET’s audio-visual director, Peter Butler, for many years, so when he asked if I’d be interested in joining the company to help raise Dynamic Audio Device’s UK market presence, I thought it would be a really exciting opportunity to help establish this high-quality brand. Having the other excellent audio marques in my armoury that AC-ET represents as well, what isn’t there to like.”

Peter Butler added: “I’m delighted to welcome Dave to AC-ET’s audio sales division. With his wealth of knowledge and experience in the professional loudspeaker market, along with his huge passion for audio as a user himself, Dave is well placed to develop the Dynamic Audio Device brand and provide first-class service to our audio customer base.”