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Active Audio names Eric Grandmougin as marketing and customer support director

Grandmougin will provide Active Audio’s senior management and strategic committee with insight into market trends and technologies, as well as proposing new products. He is well-known in France for his expertise in pro audio and acoustics

Active Audio has selected Eric Grandmougin as its new marketing and customer support director, effective since January 2 2019.

Grandmougin has a strong background in sound; he pursued an engineering degree in acoustics, and an early career as a sound engineer, then went on to work in the design office of a major national integrator.

His new role at Active Audio takes a slightly different path, but it stills follows through with his long standing passion for sound and science: “I wanted a new challenge, and I soon found that Active Audio and its sister company APG were both very representative of my initial vision for sound,” Grandmougin explained. “They have a clear scientific dimension to their work, and this is embodied by the path of their founder. The company’s desire to constantly seek different fields of application for their technologies was very appealing to me.”

Although Grandmougin will be based in Nantes, France, his duties will take place on a global scale. He elaborated: “My first goal is to give distributors and consultants the tools to better understand the rich possibilities of Active Audio. The customer support and marketing actions are somewhat related because, when we put tools in place, we must first help users to become familiar with them.”

He continued: “In the public address sector, technological developments are rare, perhaps because users do not perceive the need to evolve. Even so, Active Audio continues to make products that push the boundaries. Ray On, for example, is the most striking case of science at the service of user-friendliness. It’s simple, easy to integrate and wire yet, when you deconstruct it, you understand that all of this is made possible thanks to thorough research. Another great example of Active Audio’s R&D commitment is Vendôme, which brings both sonic and visual perfection.”

Grandmougin will provide Active Audio’s senior management and strategic committee with insight into market trends and technologies, as well as proposing new products. He will also oversee customer requests and assist with the evolution and promotion of existing products.

His customer support duties will include assisting distributors with technical advice on the choice of products; commissioning and tuning for complex or strategic projects; after sales follow up on technical matters; and distributor training.

Active Audio’s CEO, Régis Cazin, commented: “Eric has a very strong reputation in the world of pro audio and acoustics in France. He brings a wealth of experience as an acoustic consultant, deep knowledge of markets, technologies and future trends.

“Eric’s recent arrival has already benefited several of our distributors to choose the best products for their projects, and it won’t take long for the whole market to truly see the impact his appointment will make. Moving forward, having Eric on board will allow us to review our approach with customers, their training and market access methodology. It will also have a very positive impact on our relations with leading international acoustic consultants.”

He continued: “In the long term, he will participate in the definition of the range and the technological strategy behind the products, ensuring that Active Audio continues to offer innovative solutions that are ahead of their time, while allowing us to meet the market’s unmet or even unexpressed expectations.”