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Adamson appoints Pro Audio Comercializadora of Hermes Music as Mexican distributor

The partnership was embarked on to bolster Adamson’s position in the Americas

L-R: Hermes Music general manager Juan Perches and Adamson CEO Marc Bertrand

Adamson Systems Engineering has appointed Pro Audio Comercializadora, a division of Hermes Music, as its exclusive distributor for the Mexican market.

The partnership was embarked on to bolster Adamson’s position in the Americas.

“Pro Audio Comercializadora has been in the professional market for several decades, and in that time, we’ve watched Adamson become a market leader in terms of innovation, product performance, and brand profile,” commented Raul Carlos Uriegas, director of Pro Audio Comercializadora. “The development of their various patented and proprietary technologies over the years makes it clear Adamson is proud and passionate about the audio industry, and that’s exactly the kind of company we want to partner with.”

Based in Mexico City, Pro Audio Comercializadora will work in close collaboration with Adamson’s Canadian headquarters to develop educational programming, provide client support, and propel further growth in the national market. Uriegas stated that customer and user support will be at the core of their efforts from the outset, with plans already in place to deliver Adamson’s globally-standardised Applied Certification training in the near future.

“A very important part for us is to assist those who have trusted Adamson over the years, regardless of the origin of the sale,” he asserted. “Pro Audio and Adamson share a common bond in the way we care for our customers, and we plan to live up to both companies’ reputations with education opportunities and second-to-none service and support as part of the Adamson Network.”

Founded in 1996, Pro Audio Comercializadora serves the pro audio, DJ, broadcast, and recording markets with a large catalogue of brands.

Uriegas concluded that his team is looking forward to working in tandem with Adamson based on their shared core values. “We see ourselves as an extension of the Adamson brand, and take great pride in the opportunity to represent their principles and overall vision in our country.”

“We’re very happy to know that our present and future partners, customers, and users in Mexico will have the support of an esteemed company like Pro Audio Comercializadora and Hermes Music,” said Adamson’s James Oliver, director of sales and marketing. “They take pride in a client-first mentality and have already shown their dedication to working together to ensure we have strong support in this very important market.”