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APG expands into Middle East with Venuetech

The partnership was established at the Prolight+Sound event in Dubai which took place from September 23-25

APG has announced the appointment of Venuetech as its exclusive distributor for the Middle-Eastern region. The partnership was confirmed at the Prolight+Sound show in Dubai, UAE in September.

Venuetech will be distributing to the UAE, Saudi Arabia, Oman, Kuwait, Lebanon, Egypt, Qatar and Bahrain. 

The partnership means APG will expand its company’s strategies to a new market in the Middle East. After opening offices in France and other European countries such as Spain and Denmark, APG developed its brand in Asia with the opening of regional offices in Singapore and Hong Kong.

APG’s marketing and business development director, Grégory Dapsanse, said: “The Middle East was for us the next logical step for our regional expansion, and this move further validates the strategic alliance with our sister company, Active Audio, who has been represented by Venuetech for a number of years already. We are thrilled to welcome this amazing partner as our latest distributor.”

Elie Khairallah, technical director and products manager, commented: “Our partnership with Active Audio encouraged us to extend our relationship with the group, due to their constant support and swift action. APG have great products, particularly the Uniline Compact and DX series, the former of which represents a breakthrough in its field with its Isotop coaxial driver. I truly believe its performance / size ratio will surpass any box from the competition.”

Dapsanse said: “Venuetech and APG have a similar philosophy in their approach to pro-audio: Both companies offer high end and high performance products and solutions that flexible enough to meet the most demanding requirements,” 

Venuetech recently asked for 96 customised MC2C columns from APG for the audio installation at the Sheikh Zayed Mosque in Abu Dhabi.

Dapsanse continued: “For APG, Venuetech is a main player in the region, with a strong reputation and great credibility. They have invaluable distribution channel knowledge and technical expertise, as well as the capacity to handle high profile, large-scale projects like the Sheikh Zayed Mosque. With such a partner, APG’s future in the region looks very promising.”

Khairallah concluded: “The ability to customise audio solutions for the install market is very important and APG excel in this field. Their wide range of products will fit into many venues, such as auditoriums, theatres, banquet halls and arenas, on top of being ideal for rental.”