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Audio-Technica to distribute Audio Pro Business

Audio Pro Business combines wireless audio with Scandinavian design

L-R: Laurent Rault sales director EMEA Audio Pro, Logan Helps distributed brand manager Audio-Technica UK, Anthony Everest sales manager Audio-Technica UK, Ola Grahn sales director Audio Pro Business, Evangéline Pirot general manager Audio-Technica France, Alex Farrell area sales manager commercial South Audio-Technica UK, Jens Henriksen CCO Audio Pro, Robert Morgan-Males CEO Audio-Technica Europe, Sylvain Hochart managing director Audio-Technica Iberia

Audio-Technica has become Swedish loudspeaker manufacturer Audio Pro Business’ new distributor for the United Kingdom, Ireland, France and Spain, with effect from March 1, 2020.

Audio Pro Business will join a high-end roster of pro audio brands, such as Audio-Technica itself, Allen & Heath, Genelec, Audient and Artnovion. With over 40 years in the business, Audio Pro Business has a particular focus on wireless audio and pairs that with a sleek Scandinavian design element.

Gary Maguire, commercial director Audio-Technica EMEA said: “Audio Pro Business addresses the needs of business wanting better quality sound and the flexibility to match changing retail and hospitality environments. The brand’s forward-thinking approach aligns to many of the requests we have experienced in the market. We look forward to working on some exciting projects in the coming months.”

Jens Henriksen, Audio Pro CCO added: “We believe our products deliver a solution well adapted for the installation market and are a great complement to Audio-Technica’s existing offering. The new relationship will allow us to provide resellers with excellent service and logistics support to ensure they can respond to their customer’s requirements quickly and efficiently.”