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Audio-Technica expands into South Africa with new distributor

Pro Audio, based near Johannesburg, will join Audio-Technica’s network of distribution partners across EMEA.

Audio-Technica has appointed a new distributor for both its consumer and professional audio products in South Africa.

With effect from 1 September 2018, Pro Audio (located near Johannesburg), will join Audio-Technica’s network of distribution partners across EMEA; the company’s current portfolio includes Turbosound, TC Electronic, HK Audio and Klark Teknik.

Audio-Technica export sales manager Dre Klaassen said of the new agreement: “We’re delighted to welcome Pro Audio to the Audio-Technica family. We are very confident that it is the right company to build Audio-Technica’s profile in both the pro and consumer markets in South Africa. The company’s wide experience and drive in distribution is unique in the territory and I very much look forward to working with them in the future.”

Neil Schofield, Audio-Technica’s export sales manager for consumer products added: “Pro Audio joins as distribution partner at an exciting time, with many new consumer products being released to the EMEA market – I’m looking forward to developing the brand together in South Africa.”

Pro Audio’s managing director David Myers concluded: “I am extremely excited and proud of Pro Audio’s appointment as distributor for Audio-Technica. As a truly world-renowned brand, it will be a great complement to the current portfolio of brands we provide to the pro and consumer markets. With the addition of Audio-Technica, we can now offer a complete pro solution for installation, touring, retail, MI stores, studio, delegate and solution-based corporate installs. This brand really pushes our company to the next level and will ensure our continued growth and success in all the markets we represent. “

You can read PSNEurope’s exclusive interview with Audio-Technica CEO Robert Morgan-Males on the company’s European strategy for 2018 and beyond here.