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Blippar to present opening address at ISE

The technology company's co-founder and CEO, Ambarish Mitra will present the opening address at ISE 2019

Integrated Systems Europe has revealed that Blippar CEO and co-founder Ambarish Mitra will present ISE’s opening address at the 2019 show on Monday, February 4, which takes place at the RAI in Amsterdam, Holland.

Mitra began his career in technology in 1997, having moved to London to work in the field of AR. He commented: “Augmented reality is a horizontal disruptor and will have a positive impact on every industry. What we are seeing today is just a glimpse of the potential of this technology. Blippar is at the forefront of this and I look forward to sharing my vision with ISE attendees.”

Blippar has specialised in augmented reality since 2011, and its technology has been used by world-renowned brands such as Pepsi, Porsche, Nestlé, and L’Oréal.

ISE’s managing director, Mike Blackman, said: “We’re greatly looking forward to welcoming Ambarish Mitra to ISE 2019. Augmented reality and artificial intelligence are fast-growing areas with enormous potential. I can’t wait to hear what he has to say about the opportunities these technologies offer to the world of AV systems integration.”

The Opening Address is expected to take place shortly after the conclusion of the Smart Building Conference. It will be followed by the ISE Opening Reception.

ISE also announced earlier this year that it will be relocating to Barcelona from its original home in Amsterdam from 2021. PSNEurope spoke to pro audio leaders to discuss their thoughts on the big change. You can read the article by clicking here.