Clear-Com has appointed Rachel Archibald as its new Director of Marketing as a part of the company’s continued investment in global marketing.
Archibald worked at Meyer Sound for 17 years in a variety of senior marketing roles, culminating in 12 years as director of marketing. She led the global marketing and communications programmes that contributed greatly to the company’s major growth, providing support for sales, organisational goals and enhancing brand equity and awareness. Archibald also performed a key role in the development of the thought leadership conference, TIDE for AVIXA, the producer of InfoComm.
“Clear-Com is as committed as ever to growing its global business and developing more innovative communication solutions that help our customers stay connected,” said Bob Boster, president of Clear-Com. “Rachel’s extensive understanding of the pro-audio sector, together with her proven, results-driven marketing experience, will enable us to articulate our plans to our customers, partners and the wider industry effectively and efficiently. We are very pleased to welcome her to the Clear-Com team.”
Archibald concluded: “I’m excited to join a company with such an incredible commitment to customer support and manufacturing excellence.”