Changing public expectations mean Britain’s pubs will need to start serving up more than beer if they are to attract customers, according to a new report by audio, video and lighting supplier/installer AVonics.
According to AVonics’ research, people want the following from a pub:
- Live music (37 per cent of respondents)
- Pub quizzes (29 per cent)
- Sporting events (16 per cent)
- Karaoke (eight per cent)
- Open mic nights (five per cent)
“It’s clear that pubs need to do something extra to get punters back in through the doors,” says John Marsh, director of AVonics. “People are generally far more careful with their money since the financial crisis, and bars need to stand out from the crowd.
“Focussing on interactive activities, such as having a live band playing in the venue […] could offer people a compelling reason to come to the pub.”
Although Marsh recognises that “the initial expense of installing a new lighting and sound system will obviously put off a lot of bar owners during this difficult period”, he emphasises that it’s important “that they move with the times. In 2015, many punters will avoid establishments if they do not serve their needs, whether that’s by putting on live performances or providing them with a great place to watch their favourite football team.”
According to the Campaign for Real Ale (Camra), 29 British pubs close down every week.