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d&b partners with SFL

d&b audiotechnik Great Britain has appointed Reading-based AV supplier SFL as an official UK sales partner.

d&b audiotechnik has appointed SFL, the Reading-based AV supplier, as an official UK sales partner.

Founded in 1990 SFL specialises in sales support, permanent installations and corporate hire, as well as offering an in-house training program for live production engineers.

As AV partner for the Royal Albert Hall, SFL has built a strong reputation throughout the UK and international markets, where the company’s commitment to forging productive relationships results in long-term added value for customers.

Gianni Abruzzese (pictured, left), commercial manager at d&b comments: “d&b and SFL have shared a rich 20 year history. As a key user of d&b products, the expertise and experience the team brings can only be a benefit to d&b and our end users. SFL have an impressive infrastructure, with their dedicated sales, install and corporate rental divisions, fronted by specialist staff who know exactly how to support their customers. SFL shares the d&b education ethos, we see this partnership going from strength to strenght.”

“We are excited about this developing partnership,” confirmed Tom Jeffery (right), managing director at SFL, “and we look forward to supporting d&b users through supply, installation, and training – and being a centre of excellence for d&b. Purchasing a d&b system isn’t just a one off transaction, it’s an investment into a relationship with a brand and with a supplier that will last the lifetime of your equipment and beyond.”