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dBTechnologies tweaks Singapore distribution with appointment of AVL Direct

This also includes the official appointment of longterm partner Loud Technologies Asia to the service centre role of Singapore

dBTechnologies makes distribution changes for Singapore with the appointment of AVL Direct for rental sales channels, while long term partner Loud Technologies Asia has officially taken on the service centre role for Singapore.

AVL Direct was chosen for its specialised understanding of VIO, DVA and other touring boxes and familiarity with the unique needs of the touring market.

“We are happy to partner with a manufacturer that values long term relationships and considers the perception of the customers in the long term” said Colin Quek, managing director for Loud Technologies Asia Pte Ltd.

“Being deeply involved in productions regularly, I am able to understand the customer’s needs, recommend sensibly and offer the touring support that is befitting of the brand. With so many dBTechnologies users in Singapore and growing, I have my work cut out for me. The popularity of dBTechnologies line arrays have proven that it is possible to provide incredible value and performance through very affordable products”, quipped AVL Direct’s Colin Oliveiro.

Manuele Poli, dbTechnologies’ APAC sales manager, commented on the new agreement: “dBTechnologies’ market share in the APAC area has dramatically increased in the last two years, especially in the touring and installation segment. Singapore is a very promising market for the brand and we are ready to invest 100 per cent of our energy. At this very moment, the company needs focused partners ready to successfully implement our strategy and take advantage of the market opportunities ahead. I am convinced that dBTechnologies, AVL Direct and Loud Technologies Asia’s modus operandi in the pro audio industry have perfect synergy. Furthermore, Mr. Quek and Mr. Oliveiro have deep knowledge of our products and the brand’s philosophy, that’s why I am sure that our cooperation will lead to a substantial success”.