EXCLUSIVE: Following a gradual transfer of power that began early in the new year, former senior sales director James Gordon, 34, has taken over from Bob Doyle as managing director of digital mixing developers DiGiCo. The change enables Doyle – now serving as chief executive – to focus on “maintaining the profile of the company”, writes David Davies.
Speaking to PSN-e last week, Doyle admitted that, at 61, he no longer craves “the cut and thrust of day-to-day administration”. However, the decision was prompted in large part by a recognition of changing market conditions.
“It’s the best thing for DiGiCo that I step aside to let somebody who’s better than me at [the daily responsibilities] take the company forward,” he says, modestly. “James is very smart, has a fantastic memory and knows the industry inside out – he’s the perfect contender to take on the managing directorship mantle.”
Both parties are keen to stress, however, that the move does not constitute retirement or semi-retirement for the former DiGiCo frontman. “In fact, I’ve lost track of how many rental companies you’ve visited since the beginning of the year,” Gordon tells Doyle.
Despite the recent influx of new manufacturers into the live sound field, Doyle is confident that DiGiCo – formed nearly five years ago to spearhead the development of the D5 Live digital mixing system – can still grow its market presence. “With our new strategy and plans going forward, DiGiCo will significantly increase its market share.”
As regards that new strategy, Gordon – who credits Doyle as “our ace card” – is reluctant to divulge too many details at present. He does allow, however, that some “new I/O modules and expanded plug-in options” are on course for launch during the first quarter.
Encouraged by the positive response to the D5 Live V4 combined software and hardware upgrade at PLASA last autumn, Gordon intends to play to the company’s inherent strengths even more in the near-future.
“As a small company we’re able to react more quickly,” he concludes. “It’s one of our advantages that we intend to exploit a lot more as we move into a more competitive market_ Currently all the new arrivals in the live digital console sector are based around either older or similar DSP designs to our products. So I guess that means as one of the pioneers in live digital mixing we got something right just a little earlier than the followers.”
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