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EM Acoustics selects Hi-Tech Media as Russian distributor

Hi-Tech Media began as a reseller focusing on one brand, and is now a key player in the Russian AV market working with over 40 vendors and 600 dealers

L to R: Pavel Shemiakin, brand manager, pro audio systems; Andre Kogtev, head of audio department

EM Acoustics has made Hi-Tech Media (HTM) its exclusive distributor for the Russian market.

 Hi-Tech Media began in 2011 as a reseller for just one brand, focused on the congress, conferencing and public address markets. Since then, the business has expanded and HTM is now a key player in the Russian AV market, representing the interests of over 40 vendors and working closely with over 600 dealers throughout Russia and CIS.

 “We are proud to start our collaboration with EM Acoustics. Its systems sound amazing – incredibly accurate, responsive, and natural with excellent dynamics and great headroom,” said Pavel Shemiakin, professional audio systems brand manager at Hi-Tech Media. “With EM Acoustics, we can supply our partners with high-performance line array elements that are capable of covering “five digit” venues. In addition to its excellent line array solutions, EM Acoustics also has a range of compact systems suitable for everything from small huddle rooms to theatres and congress halls.”

 “Hi-Tech Media is expanding its area of expertise and today we have gone far beyond the corporate AV segment,” continued Shemiakin. “Together with our partners, we develop solutions for theatres and concert halls, clubs, entertainment facilities, museum and multimedia installations. There are sports facilities and public spaces in our portfolio. Rental companies are another rapidly growing segment of our business,” he added. “EM Acoustics offers the solutions that are required in these segments and perfectly complements our brand portfolio. And these are not just good speakers, they are exceptionally high quality systems.”

 EM Acoustics’ Mike Wheeler is equally pleased with the partnership. “We’ve been working hard on strengthening our distribution network, and Russia is potentially a huge market, so we’re thrilled to be working with Hi-Tech Media, as its already very strong in the corporate market and fast gaining traction on the rental and live entertainment side. The timing is perfect for us as a brand, and gives HTM the tools they need to address new markets.”