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Focusrite takes on sE Electronics in the UK

Sonic Distribution splits with Chinese production manufacturing arm after 13 years

sE Electronics International Inc. has appointed Focusrite Audio Engineering as its new exclusive UK distributor for sE’s entire line of microphones, Reflexion Filter products and studio accessories.

The move follows the split last year of the Chinese production facility behind the sE name run by Ling and Swei Zou with Sonic Distribution’s James Young and Phil Smith in the UK, who have been responsible for marketing the brand and delivering a “uniquely European take on Chinese manufacturing” since 2002.

“The Focusrite brand has an outstanding name in the industry, and their worldwide success is a testament to the drive and ambition that flows through the company,” says Ling Zou, general manager for sE Electronics. “We are very confident that their experienced team will continue the success story of sE Electronics in the UK.”

Neil Johnston, UK sales and marketing manager for Focusrite, comments: “sE Electronics fits well into our existing UK model and creates a new range of opportunities for our already established dealer network.”

Sonic Distribution, meanwhile, will be announcing details of its new line, Aston Microphones Ltd, imminently.