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Genelec appoints GSL Professional as Middle East distributor

"We can't imagine a better qualified regional partner"

L-R: GSL Professional’s Abboud Aljuneidi, regional sales manager and Adrian Curtis, managing director

Genelec has appointed GSL Professional as its new distribution partner in the Middle East, covering the territories of Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain and Iraq.

Based in Dubai, GSL Professional was established over 20 years ago with the aim of bringing high-end professional audio, video, lighting, and control solutions to customers across the Middle East. GSL Professional offers its customers comprehensive solutions and design support from concept to completion.

“We are extremely proud to represent Genelec as part of our premium product portfolio for distribution across the Middle East region. I am looking forward to building a strong relationship with our new partner, and extending Genelec’s business through our extensive channel partner network,” said Adrian Curtis, managing director at GSL Professional.

Arun Kumar, Genelec’s regional business development manager for the Middle East, added: “So much of our global business now is based around providing complete loudspeaker solutions, whether the customer is a music studio, broadcast facility or installation project. That requires distributors with a highly developed commercial and technical understanding of our range, and we can’t imagine a better qualified regional partner than Adrian and his GSL Professional team.”