Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Managing director of Genelec Siamak Naghian looks back at the highlights of its 40th year in business

Studio monitoring specialist Genelec was named Company of the Year at the 2018 Pro Sound Awards in recognition of its incredible work over the past four decades

It’s been a big year for Genelec, what with the 40th anniversary celebrations and the Company Of The Year win at the Pro Sound Awards. What have been some of the key highlights from the past 12 months?

The most import highlights are naturally related to the recognitions and attention we have received from people in the audio community both related to the company anniversary, its history and heritage, and also related to new products. Our anniversary event was a great milestone and having our friends all around the world celebrating our joint success was a very rewarding moment. Most of those people we have been working with for decades. They have been contributing to the company success and naturally it was great to celebrate such a milestone with the wider Genelec family. It was also a touching moment when we gave a Genelec medal to our personnel who have been working for the company more than 10 years. More than 50 per cent of the whole personnel have been with us over 10 years and some even more than 30 years. This is a great indicator of our company culture. These all show the deep commitment people have had to Genelec and the mission the company has been committed to – achieving the most truthful sound. Beyond that, and in terms of new innovations, The Ones’ success has been an excellent highlight. It is encouraging to see how greatly both users and the audio community in general have been responding to these radical breakthroughs.

40 years is a major milestone for any company to reach. What has been the key to Genelec’s longevity?

The company values, its philosophy, professional heritage and mission are definitely the foundation for such an amazing history. For over four decades being a pioneer and continuously bringing new innovations to the monitoring market at a time when technology, society and the wider business environment has been developing extremely fast. This would not be possible without a deep dedication and determination to constantly push the boundaries forward. This has required commitment and determination to long-term research and development, as well as the building of close relationships with our network of users, suppliers, distributors, and other partners. Building trust in all directions as to what the company does, and providing real value to the community, has been key to the company’s longevity.

The company is still very much a family business. How crucial has this unified vision been to the company’s success over the past four decades?

Dedicated and present ownership is a unique way of motivating others to get committed to the company’s mission and vision. Such a model has helped the company to fully concentrate on its shared vision, invest in long-term development, and enhance its committed to lasting relationships. It is very different thing to exercise decades of business experience, as opposed to going for quick wins. When its works, a family business is mostly about long-term commitment. This creates trust both in the organisation and within the network and chain that the company operates within. This is crucial for creating a unified vision and striving together for excellence and making such vision a reality through persistent work.

Talk us through some of Genelec’s key 2018 product launches.

While The Ones have been establishing themselves within the audio community, we have also been actively contributing to immersive audio development and education. Launching the S360 and 8382 reflected our vision and belief in immersive audio and the unique experience it brings to users. The new version of the Genelec Loudspeaker Manager (GLM) along with Cloud Services, as well as expanding our Smart Active Monitors (SAM) range, also shows very clearly the evolutionary path of monitoring technology and the ways in which it can be applied in the not-too distant future.

What do you consider to be the biggest opportunities for Genelec as we prepare to enter 2019?

We see immersive audio, IP and digital technology and their applications as key areas. This has been evident throughout the products and solutions we have been initiating in the recent years. There are significant transformations going on in the working process in audio production, distribution, and consumption. For over two decades we have been conducting research and development in digital technology and we are moving in a fascinating direction, which is now becoming a reality. We expect that next year will be natural continuation in this direction.

And the biggest challenges?

New opportunities and challenges go hand in hand. The ongoing transformation of our industry and business environment provides significant challenges too. However, currently, and in 2019, the most serious challenges come from the global economy, or actions against it, social changes, and the uncertain economical-political climate. Such changes are already causing harmful uncertainties globally and our industry is not an exception in this respect.