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Grand Central unveils ‘revolutionary’, sweet spot-free The Lofts

"All areas are sweet, allowing you to hear a perfect mix wherever you sit," says Soho-based GC

Grand Central Recording Studios (GC) has unveiled The Lofts, a new studio space on the seventh floor of the Soho facility.

An “aspirational” space home to two new studios, Three and Four, The Lofts will “transform the audio experience for agencies and brands”, says GC. The venture is a collaboration between the studio and its longterm partner, designer Derek Samuel, and offers – “unlike traditional studio designs” – maximum light and space with a soft, airy colour scheme, and, in the case of Studio Four, a private roof terrace.

Both studios are equipped with AMS Neve DFC mixing consoles and Pro Tools HDX systems, and feature “the first ever installation of a revolutionary speaker technology which eliminates the dreaded monitoring ‘sweet spot’, which previously meant you had to sit next to the engineer if you wanted to hear the mix the way it was meant to be”. According to GC, the Exigy-based technology means “all areas are sweet, allowing you to hear a perfect mix wherever you sit, changing the creative dynamic of a post production session for the better by fostering a collaborative, all-inclusive creative environment”.

Acoustic design was created by White Mark, with bespoke furniture by Another Country and Arper. AKA provided voiceover tables.

As of late 2015, GC’s Studio Five will also become one of the first commercial sound studios in London to incorporate Dolby Atmos equipment into its mixing stage.