IBC 2019, the upcoming media, entertainment, and technology show in Amsterdam, will explore the technical and commercial opportunities and challenges of the rapidly growing world of Esports, with its first-ever Esports Showcase on Tuesday 17 September.
The IBC Esports showcase, powered by ESL, EVS, and Lagardère, will feature a live esports tournament in the RAI Auditorium. ESL’s National Championship teams from Germany and Spain will go head-to-head in a live Counter-Strike tournament on the big cinema screen in Dolby stereo.
Before the tournament, as part of the IBC Esports Showcase, IBC will bring together some of the most influential people in the world of esports, to explore the latest trends and development, considering the business case for esports from stretch targets, challenges, and opportunities for esports players and the technical delivery of esports programs. Speakers include Chester King, CEO of British Esports Association, Michiel Bakker, CEO of GINX Esports TV Canada, Jonas Gundersen, CCO of North A/S, Henrik Nyhuis, head of Ran Esports at ProSiebenSat.1 Sports GmbH, Jens Fischer of EVS, Simon Eicher, executive producer, director of Broadcast, eSports Services at ESL, Ryan Chaply, senior Esports program manager at Twitch, Peter Emminger, VP Global Broadcast for Blizzard.
Globally, esports delivers younger audiences on digital channels unheard of in traditional sports broadcasting, making this a brand-new revenue opportunity for players in the media ecosystem. Revenues are set to exceed $1billion in 2019, representing year-on-year growth of +26.7 per cent, and are forecast to reach $3billion by 2022. While sponsorship is currently the highest source of revenue, the fastest-growing source of revenue is now media rights – estimated to reach 40 per cent of total revenues by 2022.
“The esports focused events and activities that we presented at last year’s show were incredibly popular, underlining the unprecedented opportunities that the esports market represents,” said Steve Connolly, business development director at IBC. “This year we have created a dedicated showcase with leading industry experts who will examine the state of the industry, separate the hype from the real value, highlight the production challenges and much more. It will be an unmissable day for anyone with an interest in esports.”