Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


Inside Adam Hall’s new €20m experience centre

The brand new, state-of-the-art facility opened in Germany last week.

On Thursday, June 14, Adam Hall cut the ribbon on its brand new experience centre in Neu-Anspach, as the event technology solutions distributor welcomed the world’s pro audio press to check out the state of the art facility.

Over €20 million has been invested in the construction of two new complexes, the Experience Center and the expanded Logistics Park. The Experience Center boasts a fully-equipped product showroom, a large theatre auditorium for live performances and demonstrations, educational facilities for the newly-founded Adam Hall Academy, which as of June 18 offers a full seminar programme for the industry in conjunction with DEAplus, the German Event Academy organisation.

The R&D and engineering department located in the other half of the Experience Center houses an anechoic chamber, a raft of endurance and climatic test rigs, a photometric laboratory and space for modelling and 3D prototyping.

“The dynamic markets of our time require courage, mobility, innovation and high customer orientation”, commented Adam Hall CEO Alexander Pietschmann on the implementation of the new Experience Center, which will serve “as open space for inspiration and creativity” for employees, customers, and partners. “The repositioning of the company underlines the identity of the Adam Hall Group and clearly defines our motivation and goals. The focus is on the wishes and requirements of our customers. We would like to create ideal conditions for professional users with innovative, user-friendly and powerful event technology solutions and give more people the opportunity to realise their creative ideas.”

“After over 40 years in the entertainment industry, we are proud to state that the Adam Hall name is well established amongst event professionals,” added COO Markus Jahnel. “Over the last ten years in particular, the company has grown considerably, continually developing to become a manufacturer and full-service provider for event technology, a fact which is once again emphasised by our comprehensive product portfolio for the pro audio, LED lighting, stage equipment and flightcase hardware sectors.”

The new Experience Center at the company’s German HQ also accommodates the  Adam Hall Academy, which offers theoretical and practical training courses. It features a variety of computer-based workstations and an auditorium for up to 800 people, with fully configurable sound and lighting systems as well as stage technology. In conjunction with DEAplus (German Event Academy GmbH), the Adam Hall Academy offers a range of manufacturer-independent seminars, workshops and training in the fields of light, sound, rigging, video and media technology.

Check out the video below for a look around the new experience centre. A full report on the new facility will feature in the forthcoming July/August edition of PSNEurope.