Last month, Meyer Sound cut the ribbon on Meyer Sound Asia – a new office that will offer marketing and technical support operations throughout the region.
Based in Singapore, Meyer Sound Asia will coordinate with national distributors across a broad region extending from Australia and New Zealand through to Southeast Asia. Heading the technical team in Singapore is technical sales support specialist Andrew Poh, along with Salmah El Haissane, marketing and PR coordinator for Asia. Additional technical support and administrative personnel will be added to Meyer Sound’s Singapore team in the coming months.
Bolstering Meyer Sound’s presence throughout Asia and Oceania, existing company sales offices continuing in India (Mumbai) and the Middle East (Dubai) will continue to run as usual.
“We have seen tremendous growth in this region over the past few years and we’re committed to building that momentum into the future,” said Meyer Sound SVP marketing, John McMahon. “We are expanding our company presence with a full team dedicated to business development, design services, and after-sale technical support specifically for Asia and Oceania.”
PSNEurope heard from Meyer Sound’s sales manager, Oceania and Southeast Asia, Chris D’bais, about what the new office means for the US giant…
What made you decide to launch Meyer Sound Asia?
Meyer Sound has always been committed to the Asia market and in the last few years have seen continued growth and a strong commitment from our customers to the Meyer Sound brand. We wanted to show our customers, distributors and dealers that Meyer Sound is here to support their business locally and so Meyer Sound Asia was born.
How much focus has there been from Meyer Sound on this market in recent years?
Meyer Sound has been very focused on the Asia market for over 30 years. Asia is an amazing place with many sales opportunities, from a pair of MM-4XP’s to large LEO Family touring systems. Each country is different and understanding markets, culture and local customers is all part of the excitement and really drives us to come up with workable solutions for our customers.
How big an opportunity is there for Meyer Sound in the region for further growth?
Meyer Sound Asia is the first time that Meyer Sound has had a full time local presence in Asia. The team we have put together has been hand-picked to ensure we can provide the best customer services locally – we want our customers, distributors and dealers to know that Meyer Sound is here to support them in the long term.
What kind of projects will Meyer Sound be working on predominantly in this market – live sound, installations, theatre, etc?
If you look at the product range Meyer Sound has to offer, we have been able to work on a number of interesting projects from high end private home cinemas to some of the biggest performing arts centres in the world. With our strong background in global touring, our new Asia office will grow to become a one stop shop for anyone looking for factory support in the Asia area.
What are the biggest challenges that come with launching into a new market like this?
By opening Meyer Sound Asia we will overcome challenges like time zones and local support. Our primary focus for the new office is to support our customers locally in their time zone. This means we can be more responsive to our customers’ needs as their businesses grows. Singapore is a significant hub and made sense for the new office location, and it means we can spend more face time with our customers, distributors and dealers and really understand how each market is changing and evolving.