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Calrec Audio expands presence in Czech Republic with Mediatronik

The partnership aims to build awareness of the brand and expand its market share

Calrec Audio has signed Mediatronik S.R.O. to distribute the company’s full product family to broadcast customers throughout the Czech Republic. As Calrec’s exclusive distributor, Mediatronik will work to build the brand and expand market share among its broad customer base — spearheaded by the all-new Brio (pictured).

Luboš Novácek, owner, Mediatronik S.R.O says:”Brio offers Calrec’s renowned performance and reliability in a compact package with outstanding affordability — exactly what so many of our broadcast customers are looking for. The full Calrec family brings strength, power, and flexibility to our product portfolio, and we’re looking forward to presenting these solutions to our clients in the Czech Republic.”

Adds Mike Reddick, international sales manager for Calrec: “Mediatronik has an outstanding reputation within the Czech broadcast industry. Through our new partnership, Mediatronik will provide the technical expertise, market knowledge, and local support we need to expand Calrec’s presence in the Czech Republic.”