Shure Incorporated announced today that a police raid on a factory in China manufacturing counterfeit products, Enping Soundpu Electronics Equipment (also doing business as Voxpu Electronics Equipment), was conducted in October 2018.
The successful onsite enforcement action was initiated by Shure and accomplished with with the help of the Enping Public Security Bureau (PSB) and Enping Administration of Industry and Commerce (AIC). The targeted factory is a repeat offender and known counterfeiter to the Enping enforcement authorities. Soundpu was fined in August 2018 by the Enping AIC after counterfeit Shure wireless microphones were found at it’s factory premises during a routine market investigation carried out in April 2018.
In addition to Shure, other leading audio companies were impacted by the counterfeit operation, including Sennheiser, Yamaha, and Harman. Among the goods seized were wireless microphones and receivers, consoles, amplifiers, and processors. Shure has taken steps to initiate a criminal prosecution against the owner and managers of Soundpu, given its continued counterfeiting activities and disregard for intellectual property rights.
“Counterfeiting is an ongoing problem for the audio industry, and we remain vigilant in our anti-counterfeiting efforts,” said Chris Schyvinck, Shure president and CEO. “Shure is deeply committed to protecting our valued customers from low-quality counterfeits and ensuring that our customers experience only the quality of a genuine Shure product every time they purchase a product bearing the Shure name.”
Sennheiser, Yamaha, and Harman will be assisting Shure with the forthcoming criminal prosecution of Soundpu.
“Our collective intellectual property has been compromised, and we greatly appreciate the cooperation of Sennheiser, Yamaha, and Harman in this matter,” Chris added. “We encourage customers to buy all of these professional audio products only from authorised dealers.”
“Counterfeit products do not just exasperate customers by delivering a bad experience that does not reflect the promise of the brand,” explained Daniel Sennheiser, co-CEO of Sennheiser. “These cheap counterfeits also fall short in terms of quality and in some cases, dangerously so. This damages the industry as a whole and we welcome joint action against violations in order to better protect consumers.”
“Yamaha has long taken various measures against counterfeit products such as civil actions, police raids, suspensions from customs, and placed enlightening advertisements globally, particularly in China,” said Takuya Nakata, president and representative executive officer of Yamaha Corporation. “We have done so because we firmly believe that these activities will not only protect our valued customers and end users from low-quality counterfeits but also lead to an improvement of reliability and trust in our brands.”