Christian Orcin has joined d&b as the new managing director of d&b audiotechnik Spain, effective as of March 6, 2019.
Headquartered in Barcelona, d&b Spain is one of nine d&b subsidiaries around the globe. Orcin’s responsibilities include sales and marketing, and overseeing service and support for regional customers and sales partners.
Orcin commented: “My role will be to maintain the leadership d&b has established in the Spanish mobile/rental market.The brand’s potential for growth in the fixed installation market is huge, so developing our install partner network will also be a major focus. I’m inspired by the opportunity to implement this ambitious growth strategy, and I’m eager to work with the team in Spain and around the world.
“With key audio technology innovations like the d&b Soundscape, and products like the SL-Series family of line arrays, the engineers in Germany are setting the global brand apart in the market,” continued Orcin. “As custodians of the d&b brand in Spain, we are responsible for delivering sales, service, and support to match that international promise.”
Orcin has become part of a team already well respected for its Education and Application Support (EAS) department, and its highly valued service programme.
An electroacoustic engineer, Orcin has spent the last twenty years in the pro audio and AV industries, acquiring a strong track record in customer support and an extensive knowledge of the Spanish AV market. Orcin joins d&b from his most recent roles as VP of Sales and Product Marketing EMEA for Leyard Optoelectronic, having held former positions in visual media at EARPRO and Panasonic. He has an MBA, a degree in industrial electronic engineering and speaks Spanish, Catalan, English, and French.
Phill Coe, d&b EMEA Territory Manager said: “Spain has always been an important market for d&b, which is why we established a subsidiary there in 2011. Today, not only is our mobile and installation business growing in Spain, the influence of local specifiers and integrators is also increasing internationally, and this is something we intend to take full advantage of. We have great confidence that Christian is the right person to lead d&b Spain into this significant period of growth.”