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K-array hires Russell ‘Rusty’ Waites as global business development director

The brand has also named a new distributor in Portugal

Italian manufacturer K-array has appointed Russell ‘Rusty’ Waite as its new global business development director.

With previous roles at Euphonix, Stage Tec and, most recently, EAW, Waite has over 25 years of experience in the broadcast, production, theatrical and corporate A/V market, as well as know-how in sound designing and audio production.

At K-array, Waite will leverage his broad global background to support sales initiatives across all channels and lead business development worldwide.

“My role as VP of Sales at EAW is what made my transition to K-array a natural one, and my experiences as a sound designer, freelance audio broadcast A2 and recording engineer, will definitely help me to understand the challenges that our customers face.

“I look forward to contributing to the future growth of K-array and taking it to a level that it really deserves. There is a great team based in Italy and very strong established partners around the world!”

K-array has also recently named Avitel Group as its exclusive distributor in Portugal. 

Avitel has two offices, one in Lisbon and Aveleda (Oporto), with sales and technical team in both.

Avitel founder Alves Luìs said: “Working with such an innovative brand as is K-array opens us up a whole new chapter of cutting-edge solutions that we are constantly striving to offer to our customers. We are convinced that we will be working on great projects together that will help us and the brand to grow even more.”