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Rental company CPL launches technical sales division

It will focus on the sale of selected product lines, all of which CPL carries in its inventory

Technical production and rental specialist Central Presentations Limited (CPL) has launched a new division – CPL Technical Sales – to focus on the sales of selected product lines, all of which CPL carries in its rental inventory.

CPL Technical Sales will be based at CPL’s facility in West Midlands, UK, headed by Sam Thomas. The aim is to cross-rent only to other professional AV / rental companies and organisations and provide fully comprehensive backup.

The products are from companies including Denon Professional, DPA Microphones, Marantz, Panasonic Business, Sennheiser and Shure, as well as, Analog Way, Avolites, Connex, ETC, Extron, Fiberfox, Interspace Industries, Kramer, Lightware, and Unicol.

CPL Technical Sales will also be in a position to support these manufacturers and brands by making kit available to end-clients in specific scenarios, for example bridging any fluctuations in pre-purchase delivery / production schedules with rentals and enabling clients who have bought kit to have immediate access to it if needed.

CPL’s Matthew Boyse explains: “This underlines our commitment to these brands. We already extensively evaluate and test any and all kit in which CPL invests and totally believe in the quality and value of these products. CPL Technical Sales will only sell what we know meets these tough standards.”

The initial list of manufacturers will be expanded – and remain fluid – as CPL makes future investments and further develops its own rental stock.

The new company will be linked to the set-up of a dedicated training centre and will offer an ongoing programme of training initiatives, plus brand awareness and product support. This centre is planned for when CPL moves into a new purpose-built warehouse and office space later in the year.

Picture: CPL’s Matthew Boyce (Max) and Sam Thomas