Following the launch of Shure’s new TwinPlex lavalier microphone range at NAB this week, PSNEurope has spoken to the company’s Stuart Moots, associate director, pro audio, and John Born, senior product manager, microphones, discuss their plans to take on one of the most challenging markets in the business.
More than seven years in the making, TwinPlex represents one of Shure’s most eagerly awaited product lines in the company’s recent history. Aimed primarily at the extremely competitive theatre and broadcast markets, the company has been working tirelessly behind the scenes to develop a product that they believe can go toe-to-toe with those sector’s dominant brands.
“The possibilities with twinplex are not to be underestimated; we have taken key learnings from our KSM8 Dualdyne technology and applied it to lavalier microphones,” Moots told PSNEurope. “It would be easy to dismiss this as just another sub miniature microphone, but the technology and processes we use to produce Twinplex have been developed specifically for this mic. From the dual redundant ground within the cable to the dual diaphragm capsule, every aspect of how lavaliers are used from theatre to broadcast were considered in producing a lav that can stand up to the extremes of any performance while consistently upholding the sound quality expected at this level of the market. This is a hugely significant launch for Shure.”
Born was also quick to highlight the magnitude of TwinPlex’s arrival.
“This is arguably one of the most significant microphone launches for Shure in the last 10 years,” he told PSNEurope. “For years, our customers looked to other manufactures to fulfil premium needs for either sound or durability… that is no longer the case with TwinPlex. TwinPlex offers best in class sound quality, specifications, and durability. Combined with multiple colour, connector, sensitivity, and frequency response options, the TwinPlex portfolio is comprehensive and can drop into virtually any workflow or use case with minimal effect to the engineer. Also, we have significant plans for further developments off this new transducer platform.”
TwinPlex consists of four lavaliers (TL45, TL46, TL47, TL48) and a light and adjustable headset microphone (TH53) in multiple colours with extensive accessories and options. The dual-diaphragm omnidirectional design yields off-axis consistency and low self-noise, creating lifelike vocal clarity and warmth.
You can read an extended interview with Moots and Born on the development of TwinPlex and Shures ambitious plans for the range in the May issue of PSNEurope, out on April 25.